Press kit
For journalists, reviewers, and anyone writing about Ferber.
Email press@ferberapp.com for interviews, review access, or any question this page does not answer. We reply within one business day.
One-line description
Ferber is a sleep training app that runs the published Ferber method intervals for parents of babies 6 months and older. Night 1 is free, and a one-time purchase unlocks the full 7-night program. No subscription, no ads, no accounts.
Fact sheet
- Product
- Ferber (App Store name: Ferber: Baby Sleep Training), an iPhone app for the Ferber sleep training method.
- Maker
- Lucky Future Ltd, trading as Pickled Pepper Studio. Based in the United Kingdom.
- Affiliation
- Not affiliated with Dr. Richard Ferber or Boston Children's Hospital. Implemented from the published book.
- Method
- Graduated extinction (also called progressive waiting), as published in Solve Your Child's Sleep Problems, 1985.
- Age range
- Six months and older. App-enforced.
- Pricing
- Free download. Night 1 is free. The Full 7-Night Program is a one-time in-app purchase of $29.99 in the US (local prices set by Apple elsewhere) that unlocks Nights 2 to 7. Not a subscription. Supports Apple Family Sharing.
- Platforms
- iPhone (iOS) only. Home Screen and Lock Screen widgets. No Android version at launch. App Store listing.
- Data policy
- No accounts. Night history stays on-device. Anonymous analytics and crash reporting, not linked to identity. No ads, no data selling, no cross-app tracking, no advertising identifier. See the privacy policy.
- Sources we cite
- Sleep Foundation, Huckleberry, Cleveland Clinic, Parenting Science.
Brand assets
Logos, app icons, screenshots, and product photography are available on request. Email press@ferberapp.com with the publication you write for and the format you need (PNG, SVG, or both, and which sizes).
Logo
Wordmark in Instrument Serif italic. Three colour variants: white, near-black, and accent teal on dark.
App icon
Pulsing circle on a deep navy field. Available at 1024x1024, 512, 256, and 128.
Screenshots
A pack covering home screen, timer, history, settings, and the Home Screen and Lock Screen widgets.
Founder photos
Headshots and a small set of working photos. On request.
Brand guidance
Do
- Spell our app name with a capital F: Ferber, not ferber.
- Refer to us as Lucky Future Ltd or Pickled Pepper Studio, our trading name.
- Cite the method as Dr. Richard Ferber's, published in 1985.
- Use the brand teal (#1E80A8) when reproducing the logo.
Do not
- Refer to Ferber as cry-it-out. They are different methods. The method explainer covers the distinction.
- Stretch or recolour the wordmark. The italic Instrument Serif setting is part of the mark.
- Imply endorsement by Dr. Ferber or Boston Children's Hospital. We have neither.
- Use the app name in a way that implies medical advice. Ferber is educational software, not a medical device.
For reviews
Night 1 is free for anyone, so you can try the app straight away. For the full program, we can send a promo code that unlocks Nights 2 to 7. Email press@ferberapp.com with the publication you write for. We turn these around within two business days.
Contact
Press inquiries: press@ferberapp.com
Founder availability: working hours UK Monday through Friday. Same-week availability for video interviews on request.